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Wow, that was quick. As previously reported by CNBC and ABC7 News, TWITTER, which is in the process of changing its name to X, is now taking down the enormous, garishly lighted X logo that was erected on top of its San Francisco headquarters.

Residents who live next to the building had previously voiced their reservations about the sign, which was quickly built and partially supported by sandbags.

In response to inspectors’ requests for access to the roof, Twitter allegedly repeatedly denied them, stating that the X logo was a “temporary lighted sign for an event.”

A notice of violation was sent to the owner of the building that houses Twitter’s headquarters, and, according to Patrick Hannan, director of communications for the San Francisco Department of Building Inspection and City Planning, “over the weekend, the Department of Building Inspection and City Planning received 24 complaints about the unpermitted structure, including concerns about its structural safety and illumination.”

He continued by saying that although no permit was requested for the removal of the logo this morning, “due to safety concerns, the permit can be secured after the structure is taken down.”


According to Hannan, the department would impose a fine on the owner of the building for “building permits for the installation and removal of the structure” as well as to cover the costs of the department’s inspection and inquiry.

Videos taken over the weekend of the logo, which the business only started using a week ago, revealed a bright light that pulsed and crawled across it. In one video, workers could be seen removing the Twitter sign off the building’s facade.

Elon Musk, the owner of Twitter, previously referred to the current logo as a “interim” one used while the firm worked on a better, more permanent one to replace its previous bird emblem.

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