X.Com now redirects to Twitter.Com, following a tweet from Twitter proprietor Elon Musk nowadays, and a “meantime X emblem” will replace the Twitter chicken logo later nowadays. Leading as much as the alternate, Musk spent a whole lot of time tweeting about it.
Around midnight ET last night time, he commenced tweeting — and did so for hours — about the Twitter rebrand to X, the one-letter name he’s used repeatedly in enterprise and product names all the time. It started with a tweet announcing “Quickly we shall bid adieu to the Twitter emblem and, gradually, all of the birds,” followed by way of a second tweet including that “if an awesome enough X logo is posted tonight, we’ll make move live worldwide tomorrow.”
Over the following hours, Musk then gestured at the alternate among other posts and replies, tweeting things like “Deus X,” or replying to different users speak approximately it. At one factor, he joined a Twitter areas consultation known as “nobody communicates till we summon Elon Musk,” and sat silently for nearly an hour before unmuting and confirming he could be converting Twitter’s logo day after today, adding “We’re slicing the Twitter emblem from the building with blowtorches.”
Musk also reportedly dispatched an e-mail final night to Twitter employees telling them the agency could become X, and that it became the remaining time he would e-mail from a Twitter deal with, according to a Threads submission from Platformer dealing with editor Zoe Schiffer. She delivered that she assumes he was talking approximately the emblem, given that Twitter’s enterprise was been renamed X Corp.
As for what the brand new brand will look like, Musk didn’t comment especially but pinned a gif that turned into published by using Sawyer Merritt, a Twitter person who supplied the brand, which he said turned into used for his discontinued podcast.
The letter “X” has been on just about the entirety Musk has touched for the ultimate two-plus many years. X.Com turned into the unique name for PayPal; it’s in his SpaceX organization name; it’s inside the call for the Tesla SUV; and he has stated he desires to flip Twitter into “X, then the whole lot app.” Now he’s sooner or later doing something with the X.Com domain he sold lower back from Paypal in 2017.
Subsequently rebranding the site could be the clearest declaration yet that this is no longer the identical social network that it become earlier than Musk bought its remaining 12 months. However, it’s far from the only trade within the Musk technology of Twitter.
Maximum lately, Twitter stated it might limit the range of DMs for non-paying users, a LinkedIn-like hiring characteristic showed up for confirmed businesses, and Musk stated the site would soon let customers submit ”very long, complex articles” to the site. The thing characteristic appears to be called Articles, but at one point become reputedly known as Notes — you recognize, the call for article site Substack’s Twitter clone, the debut of which, you can don’t forget, was a bit dramatic.
We’ve reached out to Twitter for a remark. An automobile reply said, “We’ll get again to you quickly.”
