Crafting the Right Generative AI Strategy for Business Advantage
By 4 Min Read

Generative AI

computing compute services important enough to gauge , and more affordable in- house tackle that can get the job done. In the meantime, Oost says, the cipher investment is worthwhile, because the returns that generative AI offer are significant.

The real ROI of Generative AI

Generative AI does n’t have a quantifiable ROI in cost savings, Oost says, but where it truly shines is product improvement, as well as client service and satisfaction. You used to search for hours for information, but now it’s at your fingertips, along with the environment necessary to answer larger strategic questions in a way that was n’t possible before. And end guests, further than ever, anticipate indefectible, immediate relations, commodity generative AI can fluently deliver.

“ That’s what really differentiates real- time generative AI results from everything that came ahead, ”

he explains.

“ It’s much more fluid, it speaks the way you want it to speak, it makes a sale an engaging experience, and it offers amicable, instant delectation. That’s where the biggest earnings are. ”



Immediate and Convenient Applications of Generative AI

Generative AI has demonstrated its effectiveness in two primary domains: batch-oriented generative AI, which involves content generation such as crafting job descriptions, generating website and product text, populating CRM systems with information, and more. On the other hand, real-time generative AI has been gaining significant popularity, particularly in live interaction scenarios like chatbots and knowledge search solutions.

“The underlying architecture for these applications is relatively straightforward to implement, especially when an organization has abundant source material at its disposal,” explains Oost. “End users appreciate the seamless blend of chat and search functionalities, finding it both highly efficient and user-friendly due to its ability to facilitate natural conversations.”

Generative AI also facilitates live personalization with relative ease, utilizing a company’s existing data. For example, when consumers shop online, they can request to view products in various contexts, different angles, under different lighting conditions, or even generate custom videos on the spot.

Security and Accountability in Generative AI

One of the challenges associated with real-time generative AI is the need for robust guardrails to ensure that the AI stays on course, avoiding issues like hate speech or generating completely fictional responses. To mitigate these risks, organizations can transition from using off-the-shelf Language Models (LMs) like OpenAI to adopting open-source models tailored to specific use cases or industries. For instance, financial institutions and healthcare organizations often require stringent protections for Personally Identifiable Information (PII).

Maintaining a company-wide policy on responsible and ethical AI is crucial, along with a comprehensive testing strategy. Oost emphasizes the importance of human oversight, stating, “When issues arise, the blame is often directed at data scientists, but there should always be a human in control, analyzing and testing the model before deployment. Identifying problems in generative AI output can be challenging, making A/B testing in controlled environments a key practice.”

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